Piers Bracher
Brand Director
Luxury Brand Strategist | Former British Army Officer
Piers brings more than 30 years' experience in strategic communications, advising some of the world's foremost premium and luxury brands.
As Brand Director, he shapes how JORO is presented to the world, ensuring every story reflects the depth and authenticity that lie at the heart of everything we do.
His early military career instilled a lasting appreciation for thorough preparation and adaptability, qualities which continue to inform his approach to work today. Outside of travel, Piers is a qualified free-fall parachutist, PADI certified diver, beekeeper and dry fly fisherman. His adventures have taken him from hitchhiking across Australia’s Nullarbor Plain to exploring some of the world’s most remote environments.
Specialises in:
- Brand strategy and storytelling
- Luxury brand communications
Inspired by:
Shark diving off the coast of Bequia in the Grenadines and watching the sun rise on a cold winter morning, ideally in the Scottish Highlands.