Andy Gray-Smith
Head of Creative
Creative Direction | Storytelling & Visual Communication
As Head of Creative, Andy shapes JORO’s creative direction and identity, translating each of our rare experiences into immersive stories.
Born in Australia, he brings 15 years of experience building and working with global brands to JORO, alongside an international perspective and a passion for real, raw storytelling. A naturally creative problem-solver with a meticulous eye for detail, he is adept at honing in on the images and stories that will resonate most.
Andy draws inspiration from the wild places he discovers on his own travels, seeking out remote surf breaks and dive spots reached by few others. These are the experiences he is also particularly passionate about sharing with his children. At home both above and below the water, he leads an active lifestyle wherever he is.
Inspired by:
Fully off-grid travel, out of comms and immersed in raw nature, whether above or below the water.